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Food, Glorious Food!

If you love it, why not invest in it?

This story appears in the March 1999 issue of Entrepreneur. Subscribe »

Veteran mutual fund investors have learned there's more to fund selection than just picking the hottest fund and plowing money into it. Experience has taught them that today's hot fund could be tomorrow's loser. What matters most is consistent returns over time.

But in what kinds of companies must a fund invest its assets if it's looking for consistent returns over the long haul? The answer may surprise you.

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