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Yogurt Entrepreneurs Thrive on Repeat Business

Their frozen yogurt is so good, customers will break the law for a taste of the nonfat dessert.

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This story appears in the February 2007 issue of Entrepreneur. Subscribe »

Vital Stats>> Shelly Hwang, 33, and Young Lee, 42, of Pinkberry in West Hollywood, California

Company>> All-natural, nonfat frozen yogurt shop

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