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Hot New Market: Online Worlds

Should you take your business to the virtual world?

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This story appears in the February 2007 issue of Entrepreneur. Subscribe »

Virtual worlds--those avatar-driven electronic spaces like Second Life and The Sims--are booming. Companies like Starwood Hotels are spending money to build virtual locations, and Reuters has assigned a journalist to cover Second Life goings-on. Should you be there, too?

Russell Holliman, co-founder of Podcast Ready, a Houston startup projecting 2007 revenue of $5 million, says yes. He has been using Second Life to host seminars about podcasts and his company's software application, which enables portable media players to receive podcasts automatically. "When we have an event, we get quite a bit of traffic, and we expect that to grow as we develop our own location," says Holliman, 35.

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