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This company's membership program is a win-win for customers and the bottom line.

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This story appears in the February 2007 issue of Entrepreneur. Subscribe »

Jane learned her at a nonprofit organization where thrift and were words to live by. These days, as owner and president of provider Motivations Inc., she uses the same skills to boost her bottom line.

To create loyal customers and recurring , Boston started a " network" within her . include mostly hospitals and medical rehabilitation providers, and there are now 600 members in the network. "They get more input on the courses we plan--we are personally in touch with them," says Boston, 47. "And the more they purchase in advance, the bigger the discount they earn." Mixing membership fees with pre-purchases and discounts has allowed Boston to avoid borrowing to fund growth. Motivations Inc. expects $1.4 million in revenue this year.

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