Subscribe to Entrepreneur for $5
Subscribe

Being There

Bring customers into your store and keep them there.

By
This story appears in the February 2007 issue of Entrepreneur. Subscribe »

It's no secret that the longer customers hang in your store, the more money they spend. So creating "being spaces"--settings where customers are encouraged to linger--is a big movement within the retail sector, according to trend site Trendwatching.com.

"We're seeing new-style independent retailers reclaiming this space from the many Starbucks-like independent coffeehouses in every major city in the world," says Reinier Evers, Trendwatching.com's founder.

Continue Reading With an Entrepreneur Subscription Now 40% Off—Use Code SAVE40

Become a member to get unlimited access and support the voices you want to hear more from. Subscribe to Entrepreneur for just $49/year $29/year.

Not ready for an annual subscription?
Get 3 months free with code ZENDESK

Presented by zendesk

Not ready for an annual subscription? Get 3 months free with code
 ZENDESK