Be the Brand
Make your marketing an experience.
Brendan Synnott often asks people, "Do you want to get Bear Naked?" That phrase is part of the hip focus on brand experience that has gotten Bear Naked, the granola and breakfast products manufacturer he co-founded with Kelly Flatley, 27, into Costco and Target.
"People smile and ask what we mean," explains Synnott, the 28-year-old CEO of the Norwalk, Connecticut, company. "If we just sold granola, we would lose."
Continue reading this article -- and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!
Get 3 months free with code ZENDESK
Presented by zendesk