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Equal-Access Success

Franchisee finds disabled staff works out well.

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This story appears in the March 1999 issue of Entrepreneur. Subscribe »

Bob Morden, 38, remembers 1995 as the year he found himself short-staffed and stressed-out. To best serve customers, the Wendy's franchisee needed about 20 people on the floor, but due to too many sick calls, he sometimes could open only one or two registers.

Morden's solution came in the form of a job placement counselor from Gulfstream Goodwill Industries Inc., a community service organization in Riviera Beach, Florida, who asked him if he'd be interested in employing developmentally and physically challenged workers.

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