Mail Boxes Etc. (MBE), the world's largest franchisor of
business and postal centers, is focusing on personalizing help
services for its franchisees??? all 3,600 of them. The MBE
Help Desk was initiated last October by doubling the customer
service department at MBE headquarters. Offering one-on-one phone
support and quick e-mail access to address franchisees'
questions and concerns, the Help Desk is aimed at bringing big
business down to size.
An innovation in franchising has landed among the mailboxes in
Austin, Texas. A Chesapeake Bagels, Bakery & Cafe prototype is
the first-ever quick-service restaurant to be located in a U.S.
Post Office. Pending customers' stamp of approval, parent
company AFC Enterprises plans to open more Chesapeake Bagels,
Bakery & Cafe franchises in other postal facilities.
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