A greeting card opportunity that lets you deal your own hand.
A wild elephant can crush its enemies with a single footfall. Now that's a tremendously effective use of one foot of real estate. Likewise, placing a greeting card rack in one square foot of space, as recommended by franchisor Elephant House Inc., could make a large positive impact on your finances.
Since the early 1990s, this franchisor, the No. 1 greeting card distributor and the No. 371 overall franchise in Entrepreneur's 1999 Franchise 500? has had the exclusive rights from a British affiliate to publish, print and distribute various lines of high-quality greeting cards, postcards, envelopes and related items bearing the Elephant House and Original Poster Co. brand names. Elephant House franchisees are given the rights to distribute the products to merchants in individual territories through placement in freestanding display racks on a consigned basis. Merchants are attracted to the concept because they don't need to make any capital investments, the risk of not selling goods is borne by the franchisee, and the franchisee chooses the cards and stocks the racks. Elephant House franchisees like the concept because they're not required to maintain retail hours, pay expensive rents or work full time (unless they choose to). Instead, franchisees develop their own strategies on when to restock display racks and what products to purchase from the franchisor.
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Get 3 months free with code zendesk
Presented by Zendesk
Entrepreneur Editors' Picks
Zooey Deschanel Embraces the Word 'Quirky' and Thinks Businesses Should Too
A Simple (But Not Easy) Guide to Achieving Almost Any Dream
Making Time to Be 'Useless' Is a Vital Part of Creating Anything Valuable
A Billionaire Who Operates More Than 2,400 Franchises Knows These Types of Franchisees Make the Most Money
How Relentless Optimism Fuels Success for Hilary Schneider, CEO of Shutterfly
The Paradox of Celebrity Tequila
Social Media Was Draining Me, So I Gave It Up. My Business Has Never Been Stronger.