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The Good Life

Consider your lifestyle when planning your startup.

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This story appears in the February 2007 issue of Start Up.

Louis Trahan knew he wanted to be an entrepreneur. What he didn't know was exactly which business idea was right for his desired lifestyle. "In my mind, there was no point owning a business that would not allow me to enjoy life the way I wanted to enjoy it," he says.

So Trahan, 40, listed everything that was important to him in his work. He wanted to travel but also to have time with his family. He didn't want to keep inventory on hand, and he wanted to be able to manage the business from the road. That list helped him narrow down his three business ideas to his current business: Last Minute Training Corp., a Toronto company that provides last-minute training seminars at deep discounts, linking smaller companies to training seminar providers.

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