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No Sweat

Dorm-food alternative, mobile gym for movie stars

This story appears in the March 1999 issue of Business Start-Ups magazine.

You think you work long hours? Consider the late-night and early-morning schedules Valerie Waters' Hollywood clients face when on location for a movie or TV show. The personal-trainer-turned-entrepreneur knows the importance of regular workouts, "but how do you fire up at 11 o'clock at night--or at 4 o'clock in the morning?" she says.

In late 1998, Waters, who counts such flab-free celebs as Cindy Crawford among her clientele, came up with a concept guaranteed to get exhausted actors and models motivated day or night.

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