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Overcome Your Business Fears

It's natural to be scared when taking big steps, but don't let it stand in the way of your success.

This story appears in the February 2007 issue of Start Up.

An entrepreneur who had worked hard to develop a new children's toy was at a crossroads. Several of her friends' children had tested her prototype and given it glowing reviews. However, she was apprehensive about investing the significant amount of capital required to manufacture her product.

I suggested she secure pre-orders to cover the expenses of a limited production run. It was then that her real fear emerged: "What if a store owner refuses to pre-order my product?" She was frightened that if a store owner rebuffed her request for pre-orders, she wouldn't have the courage to solicit other potential customers.

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