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Overcome Your Business Fears

It's natural to be scared when taking big steps, but don't let it stand in the way of your success.

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This story appears in the February 2007 issue of Start Up.

An entrepreneur who had worked hard to develop a new children's toy was at a crossroads. Several of her friends' children had tested her prototype and given it glowing reviews. However, she was apprehensive about investing the significant amount of capital required to manufacture her product.

I suggested she secure pre-orders to cover the expenses of a limited production run. It was then that her real fear emerged: "What if a store owner refuses to pre-order my product?" She was frightened that if a store owner rebuffed her request for pre-orders, she wouldn't have the courage to solicit other potential customers.

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