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No Holes Barred

Doughnuts hit a hole in one, staffing services to the rescue

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This story appears in the March 1999 issue of Business Start-Ups magazine.

Can eating a doughnut be a religious experience? Some might say no, but "Praise the Lord!" is just one of the many positive, though perhaps overzealous, reactions Howard Lev remembers getting from customers shortly after opening his first Krispy Kreme Doughnuts franchise in New York City in 1996.

A longtime favorite in the South, Krispy Kreme doughnuts are making it in the big city, too, thanks to the 29-year-old entrepreneur, who runs the business with his father, Mel, 57; brother Russell, 32; and cousin John Faber, 30. Business is booming, and the likes of supermodel Tyra Banks and hockey great Wayne Gretzky have even dropped in for a bite.

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