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Pros of partnering

This story appears in the March 1999 issue of Business Start-Ups magazine.

How does a small company act like a big one? By building relationships with other businesses to increase sales for all. It's called partnering, and it's the most important success strategy in business today.

If you've recently received a marketing piece from a professional association or an offer from a major credit card company, that's partnering in action. The association or bank offers you a group of services delivered via a network of partners that provide everything from reduced rates on rental cars and long-distance services to life insurance.

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