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Market for Instant Sales

Cut to the chase with these tips to reach prospects who are ready to buy.

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This story appears in the February 2007 issue of Start Up.

If you're like most new entrepreneurs, you can't afford to wait months or years for your first sales. You want marketing tactics that produce results quickly, and that means learning all you can about "search corridor" media--media customers use when they've made a decision to buy something. These will put you on the fast track to the leads and sales you need to get your business up and running.

Search corridor media are an essential component of a smart media mix because they shorten the sales cycle by bringing you prospects who know what they want and are looking for the best place to buy it. Consider these four search corridor media options and how you can put them to work for you.

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