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Sweet Tunes

In the time it takes to release a few Pez candies from their colorful dispenser, Patrick Misterovich took his business from concept to reality.

By
This story appears in the February 2007 issue of Start Up.

What: MP3 player inside a Pez dispenser

Who: Patrick Misterovich of Lincoln West Studio LLC

Where: Springfield, Missouri

When: Started in July 2004

Startup Costs: $200,000

In July 2004, Misterovich was a stay-at-home dad when he read an article featuring an entrepreneur who had turned Altoid tins into iPod speakers. The idea inspired the 40-year-old ex-IT administrator to make a list of other possible candies and electronics that could be combined: laser pointers, Life Savers, USB drives. But nothing seemed to fit until he noticed "MP3 players" and "Pez dispensers" sitting idly on his list like two lost souls waiting for someone to play Cupid.

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