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Good Sport

Selling sports cards, picking the perfect name

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This story appears in the March 1999 issue of Business Start-Ups magazine.

Q: I'd like to know how to start a sports card store.

A: Like most business ventures, starting a sports card store takes a lot of time and effort, especially when the product you're selling is as rare as a Mickey Mantle rookie card. Where should you begin? David Kohler, owner of Sports Cards Plus in Laguna Niguel, California, suggests getting a feel for the business by visiting sports card shows and conventions.

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