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Live as a Tastefully Simple Biz Opp Owner

This busy mom found comfort in a food business that lets her work at home.

This story appears in the February 2007 issue of Start Up.

In April 1999, Gina Lenard's less-than-stellar career in home party sales had finally come to an end. Hungry for business ideas, Lenard posted a query online. But what she received was an inbox full of e-mails from companies soliciting everything from selling dishes to stuffing envelopes.

One e-mail came from a consultant at Tastefully Simple, a food company that specializes in easy-to-prepare gourmet meals and home taste-testing parties. Lenard was intrigued.

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