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Riding the Business Waves

Wisdom from the board--but not the one you'd expect.

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This story appears in the March 2007 issue of Entrepreneur. Subscribe »

"I will catch a wave every day, even in my mind."

"I will ride and not paddle in to shore."

These and 10 other simple rules for surfers make up Shaun Tomson's Surfer's Code. The code has gotten the former world-champion surfer over personal humps, including the bust of his first business, a clothing company in his native South Africa.

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