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The Baby Boomers Are Coming

The boomers are coming. Can you help your city prepare?

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This story appears in the March 2007 issue of Entrepreneur. Subscribe »

The boom is about to come down on U.S. cities: A recent National Association of Area Agencies on Aging (N4a)/ Metlife Foundation study of roughly 1,800 U.S. counties, cities and municipalities revealed that just 46 percent are preparing for a large population of aging baby boomers.

The survey is a wake-up call for cities to re-examine their policies, programs and services aimed at older Americans, says Sandy Markwood, CEO of N4a, a Washington, DC, organization helping elderly and disabled Americans live independently. "For some communities, the aging of the population has kind of snuck up on them," she says.

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