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Speed Up Your Site With AJAX

Does your site need a little sprucing up? See what AJAX can do.

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This story appears in the March 2007 issue of Entrepreneur. Subscribe »

Want to increase the interactivity, speed and usability of your web pages? AJAX could be the answer. Short for Asynchronous JavaScript and XML, AJAX is a technique for creating interactive web applications. In general, it makes web pages feel more responsive by exchanging small amounts of data with a server behind the scenes so an entire web page does not have to be reloaded each time the user makes a change.

The benefits are obvious to Fairytale Brownies in Chandler, , which recently implemented AJAX to speed up the checkout process on its site. Founded in 1992 by childhood friends Eileen Joy Spitalny and David Kravetz, both 40, Fairytale Brownies is the nation's leading purveyor of mail-order gourmet brownies, with 2007 sales projections of $8.9 million. When the company recently redesigned its to make its brownies look more appealing, it used AJAX to speed up the gift list checkout section.

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