In Good Taste

This state-of-the-art gadget lets enthusiasts produce their own wine at home.
Magazine Contributor
1 min read

This story appears in the March 2007 . Subscribe »

When Greg Snell arrived in Napa, California, he yearned to own a winery. But prohibitive costs and his limited knowledge of winemaking made the dream infeasible. Undeterred, he conceptualized a contraption designed to guide oenophiles through the intricacies of making wine. The result is the WinePod: a high-tech, multitasking home winemaking machine that instructs users in undertakings ranging from grape crushing to fermentation. As Snell puts it, "There is nothing else like it."

By removing traditional barriers to winemaking, the WinePod., priced at $3,499, has struck a chord with wine enthusiasts. "Until now, winemakers [haven't had] interactive products to make wine," says Snell, 41, who co-founded Provina Inc., his San Jose, California, business, with Vlad Firer, 55. By year's end, projected sales should mature to a cool $1.5 million.

Snell is toasting the fact that his innovation has been so well-received: "People from all over the world want to buy the product."

More from Entrepreneur

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

It Started As a Joke and Turned Into a Startup That Raised $1 Million in Funding