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No Time Like The Present

Shared office space, gifts for all seasons

This story appears in the April 1999 issue of Business Start-Ups magazine.

If you missed the chance last Christmas to send gifts to your favorite customers, you're in luck. "Your gifts can get lost in the holiday shuffle, along with all the fruit baskets and boxes of candy," says Cheryl Schroeder, a Glen Ellyn, Illinois, gift consultant. "It's best to give when your customers least expect to receive something. Then your gift will be noticed and appreciated even more."

When is a good time? Any time you want to thank customers for their business or referrals, or just to let them know how much you enjoyed working with them. "You can tie your gift-giving to a special day, like the first day of spring or Groundhog Day, or to a special event in your industry," says Schroeder. Your customers' birthdays or your business's anniversary are other good times to present your customers with gifts.

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