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Fit to be Certified

How diversity certification programs can boost your sales.

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This story appears in the March 2007 issue of Entrepreneur. Subscribe »

Tara Krapes' housing relocation company, Vesta Executive Housing in Cincinnati, was bringing in about $850,000 a year when Krapes decided to fill out the paperwork to become a certified women business enterprise, or WBE--a confirmation that the company is owned in majority by women. What she didn't realize was how attractive the certification would be to large companies with supplier diversity programs.

"Because of our certification, we did $2.6 million in 2005," says Krapes, 36. Last year, the company brought in about $3.5 million.

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