Starting an E-Mail Marketing Program
Simple system lets you reward loyal customers.
Loyal Rewards, an outsourced option, costs a mere $97 a year and 4.5 cents per e-mail for a simple, three-step system. Solicit your customers' e-mail addresses in exchange for a free gift certificate or special offer. Forward these so-called enrollment tickets--provided by Loyal Rewards--to the company, which compiles and maintains your database. Then, send e-mail. The catch: Every e-mail you send must have a dollars- or percentage-off value, so no newsletters or FYI announcements.