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Starting an E-Mail Marketing Program

Simple system lets you reward loyal customers.

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This story appears in the March 2007 issue of Entrepreneur. Subscribe »

That nagging voice in your head is saying you need an e-mail marketing program, but you're not sure where to start. Loyal Rewards, an outsourced option, costs a mere $97 a year and 4.5 cents per e-mail for a simple, three-step system. Solicit your customers' e-mail addresses in exchange for a free gift certificate or special offer. Forward these so-called enrollment tickets--provided by Loyal Rewards--to the company, which compiles and maintains your database. Then, send e-mail. The catch: Every e-mail you send must have a dollars- or percentage-off value, so no newsletters or FYI announcements.

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