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Currying Favor

Here's how to win over India's consumers.

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This story appears in the March 2007 issue of Entrepreneur. Subscribe »

A growing number of U.S. entrepreneurs are reversing the outsourcing trend and exporting their own products to India. With the world's fourth-largest economy in terms of purchasing power and a huge export market ($7.96 billion in 2005, according to the U.S. Commercial Service), India is ripe with opportunity for the right products. Here's what's hot and how to use online resources to expand your reach into India.

What's hot? According to the Department of Commerce and the U.S. Commercial Service, the top five products and services in India are: education services; computers and peripherals; telecom equipment; pollution control equipment; and electric power generation, transmission and distribution equipment.

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