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More Than a Game

How to use video games in training programs.

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This story appears in the March 2007 issue of Entrepreneur. Subscribe »

Employers are saying "game on" when it comes to training and motivation: Corporate spending on video game-based content is currently in the $5 million to $20 million range but could shoot to as high as $500 million over the next 10 years. "It's going to grow that quickly," says Ben Sawyer, co-director of the Washington, DC-based Serious Games Initiative, which studies how video games can be used in the workplace.

Now companies are popping up with offerings to motivate employees. Consider Seriosity, whose enterprise software embeds a virtual economy into a company's work flow where employees pay each other virtual money to make their work request a greater priority. F1rst League, an application service provider in Huntersville, North Carolina, helps companies create customized web-based virtual sports leagues, where employees are placed on teams that compete to accomplish company goals and earn points.

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