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Changes at the Top

Wedding cake toppers to match the times.

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This story appears in the March 2007 issue of Entrepreneur. Subscribe »

What: Multiethnic, interchangeable wedding cake figurines

Who: Ellie Genuardi and Rená Puebla of Renellie International

Where: Costa Mesa, California

When: Started in 2004

Startup Costs: $100,000

An observer might say Ellie Genuardi and Rená Puebla act a lot like a married couple. Having known each other for years, they even finish each other's sentences and bicker playfully. In 2004, this pair of longtime friends and business associates said "I do" to a marriage-related business: Puebla and Genuardi wed their entrepreneurial ideas to form Renellie International.

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