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Customer Appreciation

In need of funds for growth, an entrepreneur looks to those who know his products best.

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This story appears in the March 2007 issue of Entrepreneur. Subscribe »

Since 1995, Andrew Zenoff has given birth to Zenoff Products and DayOne, two San Francisco companies that cater to expectant and new parents.

It wasn't easy, though: Zenoff says that finding money for expansion was one of the hardest tasks of entrepreneurship. Even with strong profits from his flagship store, angel investors and VCs saw too much risk in his unusual retail concept, which mixes education, community and commerce.

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