I See a Pattern
Sewing businesses are in stitches all the way to the bank.
Knitting may have been all the rage a few years ago, but today, it's all about sewing, with sewing converts eager to design their own fashions and accessories. "It's a way to express yourself," says Steven Berger, CEO of the Craft and Hobby Association.
Susan Goldie, co-founder of Sewnow! Fashion Studio in Lafayette, California, is providing a place to sew as well as lessons for sewing newbies. Her diverse clients rent time on the professional-quality sewing machines, and parties and embroidery services round out her offerings. Goldie says that even before her December 2006 opening, the store garnered a lot of interest. "It's been exciting to have people just come in and check out what's going on and hear their enthusiasm for the products [and services]," says Goldie, 41. All the creativity is pushing first-year sales projections to $250,000.
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