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Let Us Count The Ways

12 great reasons to start a business

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This story appears in the April 1999 issue of Entrepreneur. Subscribe »

You've always dreamed of running your own business. Yet the task seems daunting. Not to worry: If your fundamental motives for becoming an entrepreneur are solid, your business will be stronger as well. Before you dive in, check out the following 12 best reasons for starting a business.

1. You'll be doing what you enjoy. "Getting a business off the ground is hard work, yet most successful entrepreneurs enjoy the fun and challenge of doing what they love," says Chuck Matthews, an associate professor of management at the University of Cincinnati and director of its Small Business Institute.

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