Subscribe to Entrepreneur for $5
Subscribe

Have No Fear

Scared of cold calling? Learn to turn your anxiety into confidence.

By
This story appears in the April 2007 issue of Entrepreneur. Subscribe »

If you've been known to put off making cold calls, you're not alone. It's always easier to do the following activities to build your business before you actually make a brand-new, totally cold call.

  • Call on existing accounts to upgrade or add on to their current product line.
  • Get referrals by calling satisfied customers and asking, "If you were in my shoes, which three people would you call who could benefit from our product the way you did?"
  • Have relationships with noncompetitive companies that call on the same industry and business. This can be a great way to access new accounts for you and for them.

Continue reading this article -- and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!

3 months free with code ZENDESK

Presented by zendesk

3 months free with code ZENDESK