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Less Is More

Tired of trying to tell your whole story in 30 seconds? Put your ad budget to better use by enticing prospects to visit your website.

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This story appears in the April 2007 issue of Entrepreneur. Subscribe »

A smart, new advertising strategy has taken hold among major advertisers. It involves using traditional offline media for a single and vital purpose--enticing qualified prospects to a website. Advertising that's designed to be an opening salvo and send traffic to a website is hot and can be used to great advantage by marketers with smaller budgets.

Your website provides an ideal space to tell a complete story that propels prospects toward a purchase. Here's how to integrate your offline and online media and messages to successfully inform and motivate potential customers.

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