Values Added

Doing business is about more than making money for Marci Zaroff, founder of Under the Canopy, an 11-year-old organic clothing company in Boca Raton, Florida. Her company's organically grown, pesticide-free line is made using eco-friendly dyes and manufacturing methods. The company audits its manufacturing facilities for fair working conditions and wages.

It's a business model that Zaroff, 39, believes benefits both the planet and people. "A conventional cotton T-shirt has a third of a pound of pesticides," she says. "[We're asking], 'How can we create a better product that is comparable to the conventional product, and also something that can protect life and future generations?'"

Fusing fashion with environmental sustainability and social responsibility has paid off: Zaroff projects sales of well over $10 million this year, and the 17-employee company's baby line will debut in Nordstrom this fall. "We're on the launch pad to go to another level," she says. "We believe we're on our way to being a $100 million company."