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Say hello to a strategic global alliance.

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This story appears in the April 2007 issue of Entrepreneur. Subscribe »

Do you want to catapult your global sales? Consider forming a strategic global alliance, or SGA. Partnerships with overseas companies are a safe way to rapidly expand into new international markets by allowing companies with a mutual need and objective to cooperate and share risks.

An SGA offers access to more efficient production, lower marketing costs, different technologies and additional sources of capital. This strategy works well for market entry or to shore up existing weaknesses and increase competitive strengths.

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