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Checking Your Lists

A book of 500 lists ensures small-business owners are covered.

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This story appears in the April 2007 issue of Entrepreneur. Subscribe »

Startup entrepreneurs are notoriously short on time, which is why editor Gene Marks created the Streetwise Small Business Book of Lists: Hundreds of Lists to Help You Reduce Costs, Increase Revenues and Boost Your Profits. With the help of more than 300 experts, he included 500 digestible lists, including the top states for new business formation and the best ways to reduce expenses. Marks recommends a few lists for startups.

nlist #1: Questions to Ask to Tell If You Have What It Takes to Start a Business. These are 10 things to ask yourself, says Marks. For instance: Do I have the persistence and patience? Does this business idea really energize me? "[It includes] things to think about that I wish somebody had told me before I started my company," he says.

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