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Beating the Odds

Put the odds on your side with these 10 steps that (almost) guarantee startup success.

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This story appears in the April 2007 issue of Entrepreneur. Subscribe »

Even with your great idea, thorough research and hours of hard work, one rule still applies: Nothing is certain in business. No one can unfailingly know if a new product will succeed, how investors will receive a startup idea or whether a company will survive past the one-year mark. So how can you increase your odds of, well, beating the odds?

Whether it is trying to turn a web visitor into a customer, getting a purchase order out of a cold sales call or maintaining a stress-free lifestyle, you'll face a series of challenges and opportunities to make the leap to success. Every day, companies are started, new products launched, sales made and e-commerce conducted. Clearly, entrepreneurs can overcome the odds. Here's how to be on the winning side of the entrepreneurial equation.

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