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Pulling His Weight Wheeling and dealing.

By Pamela Rohland

Opinions expressed by Entrepreneur contributors are their own.

Next time you visit Southern California, don't be surprisedif a fit-looking college student pulling a rickshaw cheerfullyasks, "Want a ride?"

"People do look at us funny sometimes, but they still gofor the ride," says Peter McCormack, the 30-year-old owner ofrickshaw enterprise Green Limousine Inc. in San Diego. Singer SarahMcLachlan has been among the customers willing to give it a go.

Green Limousine deploys a fleet of two dozen rickshaws and 100drivers at such Southern California destinations as zoos, parks andmuseums. Most rickshaws are powered by college students looking forextra cash and exercise.

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