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What's Your Sign?

Signs of the times.

This story appears in the May 1999 issue of Business Start-Ups magazine.

During their first few years in business, Roy and Teresa Gonzalez didn't tell anybody they were entrepreneurs. Why? Because at ages 23 and 21, respectively, the Signs Now franchisees feared that if customers knew their ages, they wouldn't be taken seriously.

"On our business cards, I was the sales representative and she was the store manager," recalls Roy. "When someone asked `Are you the owner?' I would typically say `I'm one of them' or `I have a partner.' We did that for about five years."

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