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Doggone It, People Like Me!

Make daily affirmations work for you.

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This story appears in the May 1999 issue of Business Start-Ups magazine.

Remember Stuart Smalley? You know, the guy on Saturday Night Live who'd gaze in the mirror and, with a plastered smile, recite aloud, "I'm good enough. I'm smart enough. And, doggone it, people like me." Don't let this spoof put a bad taste in your mouth about using affirmations: They really do work--when you do them properly.

Ask Ken Gootnick, 36, president and founder of It's All Greek To Me, a Simi Valley, California, company that develops imprinted products for promotional, collegiate and souvenir markets. Gootnick regularly uses positive affirmations to cultivate a mind-set that pushes him toward his goals. "When you repeat affirmations, you feel more positive about your life and the day ahead," he says. "You foster self-esteem and a feeling of confidence, and people want to be around you. Everything begins to come together."

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