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Tangled Web

The Net is luring more businesses online. So why have insurance companies resisted?

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This story appears in the May 1999 issue of Entrepreneur. Subscribe »

These days, you can buy virtually anything online. So why is it still hard to buy over the Web?

Insurance companies are stepping gingerly, if at all, into waters. And while Web sites that provide quotes to potential customers are fairly common, insurance companies' offerings are spotty and actual sales over the Web are scarce.

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