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Get the Word Out

Boost business with some modern-day marketing.

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This story appears in the May 2007 issue of Entrepreneur. Subscribe »

Still sending out news releases and press kits to hundreds of media outlets? There's a better way to get press today, says Richard Laermer, author of Full Frontal PR and president of RLM Public Relations, a New York City PR firm. Instead, try these tricks of the modern-day trade.

Make yourself news. Andrew Fay's $9.6 million company, Gettys, an interior design and architectural services firm in Chicago that he co-founded with three partners, teamed with Hospitality Design magazine to create Hotel of Tomorrow, an online think tank that explores issues and challenges facing the hospitality design industry Gettys serves.

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