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In Drive

A slew of sites let consumers power through car shopping.

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This story appears in the May 2007 issue of Entrepreneur. Subscribe »

Nearly 87 percent of consumers who use the internet to help with their vehicle shopping and purchasing visit at least one automotive website, and 77 percent visit an independent website, according to J.D. Power. These websites save you time by letting you browse hundreds of choices and comparison-shop for your company's vehicles.

In addition to displaying photos and videos of a vehicle's exterior and interior styling and providing lists of standard and optional features and colors, automakers' online showroom sites include specifics on car loans, rebates, leasing, insurance and maintenance. Chrysler/Dodge, Ford and GM's websites offer advice on buying and servicing commercial fleets; information on safety, warranties and incentives; delivery and customizing estimates; and explanation of the benefits and functions of new high-tech features.

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