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Fantasy Finance

The funding is fake, but the knowledge is real in this online stock market game.

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This story appears in the May 2007 issue of Entrepreneur. Subscribe »

Childhood friends Daniel Carroll and Christopher Carlevato both enjoy teaching corporate finance. So last October, they created HedgeStop.com, an online destination for fun and fantasy--with a financial twist.

Visitors to the website can build and manage an imaginary portfolio of stocks. "Our stock market game gives you $50 million to invest," says Carroll, 25, noting that the amount of capital adds to the excitement and adrenaline of picking great stocks.

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