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Group Effort

Franchisors and customers team up to help the needy.

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This story appears in the May 1999 issue of Entrepreneur. Subscribe »

Charity work isn't reserved for the economic elite. Just ask mother-daughter team Maria Solorzano and Yvette Gooch. Since 1997, the owners of Medford, New Jersey-based E Z Pantry Inc. have been showing customers of their grocery shopping and delivery service just how good it feels to give.

After nearby Philadelphia hosted a summit on volunteerism two summers ago, philanthropy became the talk of surrounding towns. "Since a lot of our customers are disabled or homebound, the conversation came up: `What can we do?' " says Gooch, 31.

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