Giving customers space to create can really pay off.
Have a seat. Make a necklace. You can at Lindsay Cain's two stand-alone bead shops, Femmegems, in New York City and Greenwich, Connecticut. Cain, 33, has given up valuable retail floor space to make room for her staff of jewelry designers and her customers to work.
"By keeping the work space visible, it creates customer curiosity, whether it's a designer making a necklace or one of our customers," Cain says.
Continue Reading With an Entrepreneur Subscription Now 40% Off—Use Code SAVE40
Become a member to get unlimited access and support the voices you want to hear more from. Subscribe to Entrepreneur for just $49/year $29/year.
Not ready for an annual subscription?
Get 3 months free with code
Presented by zendesk