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Make Room

Giving customers space to create can really pay off.

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This story appears in the May 2007 issue of Entrepreneur. Subscribe »

Have a seat. Make a necklace. You can at Lindsay Cain's two stand-alone bead shops, Femmegems, in New York City and Greenwich, Connecticut. Cain, 33, has given up valuable retail floor space to make room for her staff of jewelry designers and her customers to work.

"By keeping the work space visible, it creates customer curiosity, whether it's a designer making a necklace or one of our customers," Cain says.

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