Not So Fast . . .
Don't just throw more money at pay-per-click--make it work for you.
Let's face it: The costs of pay-per-click advertising on search engines continue to climb. These days, your competitors can include fellow entrepreneurs, large corporations, shopping sites, affiliates and ad publishers. With so many competitors, is pay-per-click worth it anymore? Yes--but you need a smarter search strategy. Here are five ways to reduce your costs while reaching new customers.
1. Diversify. Google AdWords isn't the only PPC player in town. Try Yahoo! Sponsored Search and Microsoft Live Search. Also test PPC on directories like Business.com and SuperPages.com, as well as shopping sites like Shopping.com. These sites might not deliver as many clicks as Google, but competitive keywords can cost a lot less per click.
Continue reading this article -- and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!
Get 3 months free with code ZENDESK
Presented by zendesk