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Turn Up the Crazy

Why a little madness can be your best business weapon.

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This story appears in the May 2007 issue of Entrepreneur. Subscribe »

Launching a business--creating something out of nothing--is a leap into the unknown. If a person were perfectly sane and followed all the "safe" rules, he or she wouldn't likely take that leap, suggests Barry J. Moltz, author of You Need to Be a Little Crazy: The Truth About Starting and Growing Your Business. We asked Moltz to share a few crazy ways to reshape your thinking to the mad-hatter world of entrepreneurship.

Crazy Idea #1: "Find a group of people who are just as crazy as you and start the business with them, because who you're doing it with is much more important than what you're doing," says Moltz. "Ideas are meaningless. It's about the execution of those ideas."

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