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Seize the Day

Launching a deal-a-day site could be a boon to your business.

This story appears in the May 2007 issue of Entrepreneur. Subscribe »

Deal-a-day sites--websites that sell one deeply discounted product each day--are sprouting up all over. They sell pretty much everything, from jewelry to electronics, in limited quantities at up to 90 percent off retail prices. These sites resemble blogs in that they're updated frequently and usually provide catalog summaries of previous deals shoppers can browse.

Deal-a-day sites were pioneered in 2004 by in Carrollton, Texas. Founded by electronics wholesaler Matt Rutledge, Woot's product selection emphasizes computer components and electronic gadgetry--all at closeout prices.

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