Medical ID tags have become high fashion thanks to this creative entrepreneur.
What: Fashionable medical ID tags
Who: Julia van Hees-Aidner and James Martin of Jewels et Jim
Where: New York City
When: Started in 2006
Startup Costs: About $100,000
Everything changed for Julia van Hees-Aidner the day Zoe Potkin was diagnosed with epilepsy.
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